
A Registered Trade Mark can last indefinitely as long as the renewal fees are paid.

Trade Marks are often seen as the badge of a business. They act to distinguish your products and services from those of your competitors. A Trade Mark is a very powerful marketing tool as it enables customers to recognise your business for the quality of its products or services.
Trade Marks are one of the following:
signs
logos
words
sounds
You get protection for an indefinite period, allowing you to exclusively trade on your reputation.
A Trade Mark may be a sign of credibility for potential investors or customers.
You can license or sell your Registered Trade Mark and allow others to exploit it, as with any other business asset.
You can mark your product and or product literature with the ® symbol.
Registering a trade mark can serve as a deterrent to people who might otherwise infringe it.
